Building Assertiveness Skills

Assertiveness is the middle ground between being passive and aggressive. Here's how to find it.

What Assertiveness Is (and Isn't)

Assertiveness means expressing your needs, feelings, and boundaries clearly and respectfully.

It's not aggression (demanding, threatening, dominating) or passivity (giving in, staying silent, people-pleasing).

Assertive communication respects both your rights and the other person's rights.

It's a skill you can learn, not a personality trait you're born with or without.

Why It's Difficult

You were taught that speaking up is rude, selfish, or confrontational.

Past experiences of being punished for asserting yourself make it feel dangerous.

Low self-esteem: you don't believe your needs are as important as others'.

Fear of conflict: you'd rather suffer in silence than risk an argument.

Cultural expectations that discourage directness, especially for women and people from certain backgrounds.

How to Be More Assertive

Use 'I' statements: 'I feel overwhelmed when...' rather than 'You always dump work on me.'

Be specific: 'I need you to let me know 24 hours in advance' rather than 'I need more notice.'

Keep it brief: Say what you need to say without over-explaining or apologising.

Maintain eye contact and steady posture: Non-verbal communication reinforces your words.

Practise with low-stakes situations: Return an item to a shop, send back an incorrectly prepared meal.

Accept that you can't control the response: You can communicate clearly; you can't guarantee the other person will like it.

Assertiveness in Different Contexts

At work: 'I can't take on that project this week, but I can look at it next Monday.'

In relationships: 'I love spending time with you, and I also need some evenings to myself.'

With family: 'I appreciate your concern, but I've made my decision.'

With friends: 'I'm not comfortable with that plan. Can we do something else?'

Each time you assert yourself and survive the discomfort, it gets easier.

Remember: people who respect your boundaries are people worth keeping in your life.

Educational self-help, not a diagnosis, treatment or crisis service. If you are in immediate danger, call 999. For UK listening support, call Samaritans on 116 123 or text SHOUT to 85258.

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